بِسْمِ ٱللّٰهِ ٱلرَّحْمَٰنِ ٱلرَّحِيمِ
Amane is not just a brand. It is a part of my story. Some time ago, I made the decision to embrace Islam. It was the beginning of a beautiful journey that changed my life. I found peace, I found meaning, and I slowly learned to see the world in a different way.
As I grew in my faith, I naturally turned to modest fashion. It was not always easy. In the beginning, I thought modesty would be a challenge. But very quickly, I realised that dressing modestly made me feel confident, protected and truly myself. It became something I loved and fully embraced.
When I started searching for modest pieces that were both simple, elegant and responsibly made, I realised how difficult it was to find them. I wanted something minimalist, beautiful and rooted. Something that reflected who I was.
This is why I created Amane. I wanted to offer other women collections that feel peaceful, authentic and respectful of our values. Amane is inspired by the lands and colours of the Maghreb, and everything is made with care, away from fast fashion. We work locally and responsibly, with a focus on quality and intention.
Amane means peace, safety and trust. These words guide everything I do. Through Amane, I hope you will feel seen, respected and supported, wherever you are in your own journey.
Thank you from the bottom of my heart for being here.
Luna Haddam
Co-Founder of Amane
At Amane, we believe that fashion is more than what you wear — it's a reflection of who you are and what you stand for.
Rooted in the rich heritage of the Maghreb and inspired by the timeless elegance of modest fashion, Amane was born from a desire to create beautiful, meaningful pieces that honor both tradition and modernity.
We design modest garments that celebrate simplicity, grace, and authenticity - without compromising on quality or responsibility.
Our collections are made with carefully sourced fabrics and produced locally in Europe, minimizing our environmental impact. We reject fast fashion and dropshipping. Instead, we choose traceability, fair work conditions, and sustainable production.
Our Philosophy
Simple & Timeless Pieces
We believe in creating minimalist, versatile designs that you can wear and love over time, beyond seasons and trends.
Respect for People & Planet
We are committed to ethical sourcing, responsible production, and building fair relationships with local partners and artisans.
Honouring Our Heritage
Our colours, materials, and inspirations are connected to meaningful traditions and cultures, bringing depth and authenticity to every piece.
Why Amane?
“Amane” means safety, peace, and trust. Through every stitch, every fabric, and every collection, we strive to embody these values - offering you more than fashion, but a sense of belonging and purpose.
Thank you for being part of our story.
“Modesty is a way to honour who we are, inside and out”
— Luna Haddam, Co-Founder